#406 - Moving from trends to being authentic!

In this episode of Fail Faster, we sit down with Daniela Shuffler, VP, Head of Product Design at The Knot Worldwide. Daniela shares her interesting and winding path of navigating the industry as a self-taught designer to leveraging human connection and emotion to drive great user experiences, at a leading global wedding experience provider. She talks about how this flagship brand has stayed relevant for decades. What has driven opportunities for establishing radical relatability with their customers and vendors as they look to the future of their brand and their business.