#414 - Why design function is a MUST for every business

Paul Ghio, VP Product, Shutterstock Marketplace product leader joins us for a super insightful episode of Fail Faster. Paul shares a very interesting story of a risky bet a company made that touches on the common root problem of why products fail. He shares how sometimes products are built on approximations for personas who don't exist and what could be the expense for such decisions, how businesses might be missing crucial learnings by keeping their focus only on the profits and the responsibility of good designers who check their biases at the door and carry their customers on their shoulders in the conference room.