Swetha Ramachandran (GAM) - Luxury's Broadening Appeal

Swetha Ramachandran manages GAM's luxury brand strategy and knows the luxury industry inside out. We discuss Swetha's definition of luxury, the pre-eminence of European brands, the rise of China and how the industry is evolving. [01:05] Swetha discusses her early career [03:01] Luxury is changing and widening [06:13] Defining luxury [07:53] Sizing the luxury market [09:10] Characteristics of a luxury shopper [10:59] The role of gaming and online in a...