Will Threads disrupt the digital public square?

We have to talk about the new Twitter on the block: Threads. How does it work? And more importantly, how does it compare to Twitter? Fast Company Senior Staff Editor Max Ufberg is back to explain what Mark Zuckerberg’s newest platform is, the drama between the two companies, and how Threads' algorithms won't promote hard news or political discourse. And e.l.f CMO Kory Marchisotto talks about the company’s successful media strategy on TikTok . . . and why it decided to make a Chipotle-inspired, guac-themed eye-shadow palette.