Revolutionize Your B2B Marketing Strategy with Nelson Gilliat - 326

“It's marketing's job to generate leads for sales and sales job is to help those buyers." - Nelson Gilliat   Nelson Gilliat Nelson Gilliat is a seasoned expert in B2B marketing and the founder of Marketing Led Growth, a company that champions the buyer-centric revenue model. With a keen understanding of modern buyer preferences and technology, Nelson has helped businesses adapt their sales and marketing strategies to better serve their customers. Nelson is also the host of the Buyer-Centric Revenue Model podcast, where he shares his insights and experiences with other marketing professionals, making him an influential voice in the B2B marketing world.   In this episode you will learn: The importance of mastering the art of a buyer-centric revenue model in B2B marketing.  How to strengthen the effectiveness of marketing to generate high-quality leads, customers, and user engagement.  How to bridge the gap between marketing and sales teams for a seamless, collaborative buying experience.   Episode Resources: Nelson on LinkedIn Buyercentricrevenue.com Marketing Led Growth book The Buyer Centric Revenue Model Podcast   Catch up on our last 3 episodes Navigating Revenue Challenges with Mary Grothe Crafting Compelling Stories and Strategic Narrative with Chris Watson How I’ve Failed   Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com   Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  

Om Podcasten

We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this. How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step. The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution. Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.