Unpacking Content Marketing with Brooklin Nash - 322

“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash   Brooklin Nash Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.   In this episode you will learn: How content marketing can support more aspects of a go-to-market plan than just inbound marketing The importance of establishing processes for consistent workflow The benefits of outsourcing content marketing to an agency   Episode Resources: Brooklin on Linkedin @realBrookNash on Twitter Beamcontent.co Catch up on our last 3 episodes: Who's Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr.   Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.  

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We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this. How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step. The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution. Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.