#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform. Adam has scaled a demand gen team of 30, working alongside sales to generate and convert high quality leads. If you haven't got a ticket to FINITE Fest, our one-day virtual conference, hea...
