#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place. Jesus' extensive background in self-serve SaaS marketing has given him incredible insights into the details of customer retention, and we'r...