#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for. On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders. The FINIT...
