#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications ...
