#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
Kate Cox, CMO at BrightBid, believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for using search in the world of ChatGPT and new search pages. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing commun...
