#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives.We explore several key topics with Steve:The importance of making marketing more objective to overcome existing challenges.How Steve has helped shift the perspective of marketing at Morgan ...
