#39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpot
On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound content marketing engine for your B2B technology company. A media engine is an inbound marketing strategy that uses content creation to reach and influence an audience. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran Flanagan, who is an industry leader in content marketing. Kieran created this step by step guide to help marketers plan a winning content formula. Alex and Kieran break down the steps and go in depth to find tactical ways you can balance quantity and quality, even as a small team. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.Support the show