#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success. On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares - end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from sales at HubSpot to CMO. Learn how she did it with takeaways you can apply to your own B2B marketing career path. ...
