#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podcast af Jodi Norris - Mandage
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google. He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out fro...
