Fintech Hunting Episode #203 hosted by Michael Hammond with the amazing Kelly Yale
🎙️ Welcome to a new episode of the FinTech Hunting Podcast! 🎙️ Join host Michael as he sits down with Kelly Yale, a seasoned mortgage industry veteran, marketing expert, and author of the groundbreaking book, "Mastering Mortgage Marketing." In this engaging conversation, Kelly shares insights from her extensive experience in leveraging data to drive strategic marketing decisions in the financial services sector. From her beginnings as the owner of a digital marketing firm to her transformative role in shaping mortgage marketing strategies, Kelly's journey is both inspiring and educational. Discover how she pioneered innovative approaches to curating databases, harnessing data intelligence, and maximizing CRM systems to skyrocket sales and enhance customer relationships. Highlights from the Episode: Kelly's journey into the financial services industry and her evolution as a marketing trailblazer. The pivotal role of data in transforming marketing strategies and driving business growth. Insights into Kelly's new book, "Mastering Mortgage Marketing," and its relevance in today's digital mortgage age. The importance of unified CRM platforms and the impact on brand integrity and compliance. About Kelly Yale: Kelly Yale is a renowned marketing expert and author with over a decade of experience in the mortgage industry. As the former CMO of a leading mortgage company, Kelly spearheaded groundbreaking initiatives that revolutionized marketing practices and propelled sales to unprecedented heights. Get Kelly's Book: Don't miss out on Kelly Yale's latest book, "Mastering Mortgage Marketing," available now on Amazon! Whether you're a seasoned mortgage professional or a marketing enthusiast, this book offers invaluable insights and strategies to thrive in today's competitive mortgage landscape. Tune in to this episode of the FinTech Hunting Podcast for a captivating discussion on mortgage marketing, data-driven strategies, and the future of financial services! 📘 Get "Mastering Mortgage Marketing" on Amazon: https://www.amazon.com/Mastering-Mortgage-Marketing-Driving-Digital/dp/B0CTFRZSQP/ref=sr_1_1?crid=2G0RAQDU4V3TN&dib=eyJ2IjoiMSJ9.gIlOfe6hctqg6CahJb9FEAo3P8l1RjLyiHWsU2IhZRYX-vENzAZ2FR0Vvj6P9LmzuMDKYWUE2kRvwRb7zujRkw.2O7gidEX9UcelVqsHq_8vLVRJpy1i94I1ZkkqBmVpV0&dib_tag=se&keywords=kelly+yale+mastering+mortgage+marketing&qid=1708890088&sprefix=kelly+yale%2Caps%2C140&sr=8-1 🔔 Subscribe to the FinTech Hunting Podcast for more insightful conversations: https://www.youtube.com/channel/UCs5IJebp8FxPG2EX-Idl2sw