FinTech Hunting: Jason Smith on Building Relationships and Video Marketing in Mortgage Lending

FinTech Hunting: Jason Smith on Building Relationships and Video Marketing in Mortgage Lending In this episode of FinTech Hunting, host Michael Hammond welcomes back Jason Smith, Director of Business Development at Mortgage 365. They discuss the current state of the mortgage industry, the importance of building relationships, and the power of video marketing. Jason shares insights on how lenders are adapting to market changes and seeking new ways to improve their processes. He highlights the growing focus on creating consistent borrower experiences and the role of technology in achieving this goal. The conversation then shifts to the critical nature of relationship-building in the mortgage industry. Jason emphasizes how genuine connections and providing value are key differentiators for both originators and vendors. A significant portion of the discussion centers on the effectiveness of video in fostering relationships. Jason talks about his "One Take" video series and how it helps create more personal connections with viewers. Michael and Jason agree that video content allows people to get to know each other more quickly and deeply, even without meeting in person. The episode concludes with Jason sharing updates on Mortgage 365's latest developments and their approach to finding innovative solutions for the mortgage industry. This engaging conversation offers valuable insights for mortgage professionals looking to enhance their relationship-building strategies and leverage video marketing in their business.