Fintech Hunting Podcast Episode #198 with the incredible Eric Kujala, Vice President of Product Marketing at Ice Mortgage Technology
Welcome to the FinTech Hunting Podcast, where we delve into the latest trends, innovations, and thought leadership in the financial technology space. In today's episode, we had the pleasure of hosting Eric Kujala, Vice President of Product Marketing at Ice Mortgage Technology. Eric is an industry thought leader and a tech guru with a wealth of knowledge and expertise. In this insightful episode, Eric and our host, Michael Hammond, discussed highlights from the Independent Mortgage Bankers Conference (IMB), shedding light on the key themes, such as what lenders are focusing on in 2024 and discussions around the Realtor Sales Commission. They also explored the impact of artificial intelligence (AI) on the mortgage industry, emphasizing its importance in marketing and content creation. The conversation then shifted towards lenders' challenges and opportunities in 2024. Eric highlighted the significance of optimizing capacity, investing in technology, and scrutinizing existing processes for potential improvements. Additionally, he emphasized the importance of enhancing customer acquisition strategies, emphasizing the role of AI in marketing content and personalization. As a preview to the upcoming Ice Experience 24 conference, Eric provided insights into what attendees can expect. The conference aims to cater to both end users and industry executives, covering a range of topics from product-specific content for system administrators to executive-level discussions on regulatory compliance and servicing aspects. The podcast concluded with a discussion on what Eric hopes attendees will gain from the Ice Experience 24 conference. He emphasized the importance of understanding the collaboration between different solutions and industry players and the networking opportunities to foster industry improvement collectively. Don't miss out on this engaging episode filled with industry insights and expertise from Eric Kujala. Join us on the FinTech Hunting Podcast for more discussions with thought leaders in the financial technology space. Takeaways • IMB conference had good attendance and discussed topics such as interest rates and Realtor sales commission. • AI is a significant topic in the mortgage industry, particularly in marketing and content creation. • Lenders are focusing on optimizing their capacity and improving their customer acquisition strategies. • Improving the borrower experience and understanding their pain points is crucial for success. • ICE Experience 24 will provide industry professionals valuable insights and networking opportunities.