Barcelona Wine Bar: Interview with CEO, Adam Halberg

In this episode, we chat with Adam Halberg, long-time chef, culinary director, and now CEO of Barcelona Wine Bar. Tune in to hear Adam talk about prioritizing long-term customer relationships and lifetime value over short-term upsells, and how Barcelona commits to creating personalized guest experiences despite a challenging COVID-19 environment. Adam also discusses the importance of curating a team and culture that embrace altruistic hospitality, and shares how he helps the company focus on ...

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The restaurant industry is evolving rapidly — from third-party delivery and ghost kitchens to minimum wage hikes and fake meat. Join Zach Goldstein — by day the CEO of Thanx, and by night a fanatical student of the business of restaurants — as he interviews the leading industry trailblazers about their most exciting ideas, challenging moments, and hard-fought learnings. Enjoy food for thought in the fight for food.