In India’s evolving e-commerce scene, can Flipkart make it quick
Google’s large investment in Flipkart comes as a pleasant surprise even to seasoned investors in India’s digital economy – at a time when late-stage funding is yet to return, and the funding winter continues even as the monsoons will be a welcome relief from record heat waves across the subcontinent. Abhishek Goyal, co-founder of Tracxn, and an early investor in Flipkart, reckons the deal could be a straightforward bid to win a large account for Google’s cloud business. But as the funding turns the spotlight on India’s e-commerce, there are several noteworthy developments in the sector, he says.