Why Google wants to make its Pixel smartphone in India
Google is reportedly ready to make its Pixel phones in India, starting with the Pixel 8 to be assembled at a Foxconn International plant in Tamil Nadu. Tarun Pathak, research director at Counterpoint Technology Market Research, and Navkendar Singh, associate vice president at IDC India, unpack the big picture here. Google is starting small, but has the heft to scale in a massive market by sheer numbers that is far from saturated. The long-term play is also about tapping the maturing electronics ecosystem in India over the next decade and beyond.