Hilary Coles, hims & hers

Hilary Coles co-founded telehealth startup hims & hers back in 2017, and the now-public company has expanded its focus considerably since then, including adding a full vertical dedicated to women's health. We talked to Hilary about building a healthcare brand focused on individual customer experience, with a brand designed to appeal to a new generation of healthcare recipients that haven't felt catered to by existing models.