Thor Fridriksson, Rocky Road Inc

Thor Fridriksson is, as Jordan calls him, the King of Mobile Gaming. With mega-viral games like Trivia Royale and QuizUp, he knows the secret sauce to make a popular game, but he hasn’t quite cracked how to make an equally lucrative one. Thor joined us on Found Live to talk about the pitfalls of ads on mobile games, why the experience of playing will always be his number one priority, and what he has cooking with his next company Rocky Road Inc.