The Decision-First Blueprint for Startup Survival

In this episode of Founders Future, with host Ammar Elm, we sit down with Jeff Hulett, Founder & President of Personal Finance Reimagined (PFR), who’s bridging the gap between institutional decision-making and everyday financial literacy. A behavioral economist with 30+ years in banking and risk management, Jeff reveals how PFR’s unique "decision-first" approach helps students, content creators, and startups navigate complex financial choices—not through memorization, but by building scal...