Mastering PR for Startups

In this episode, Heini Zachariassen and Courtney Quatrini dive into how startups should master PR and navigate bad PR challenges. They reveal the secrets to creating captivating startup stories and the power of authentic storytelling. They analyze major PR blunders by Uber's Travis Kalanick and Better.com's Vishal Garg, highlighting the fallout from poor communication and the need for empathy in crisis management. They also discuss the role of PR agencies and genuine influencer partnerships. Tune in for insights on effective communication, and discover Courtney's dog obsession and Heini's excitement for the Euro 2024 football championship.

Host: Heini Zachariassen

LinkedIn: https://www.linkedin.com/in/heini/

Co-Host: Courtney Quatrini

LinkedIn: https://www.linkedin.com/in/courtneyquattrini/

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Om Podcasten

Founders Weekly is the most important news in Tech and Startups curated in a fast-paced format for busy Startup Founders. We cover the news and have other founders' comments on the impact on the Startup ecosystem. Hosted by Vivino founder Heini Zachariassen with other founders as co-hosts and guests every week. Never miss a big story!