508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs.  In this interview, you’ll learn:  How Winer lost hundreds of thousands in his first business The hostile reaction he got from investors while pitching Hexclad Risking everything he had for Hexclad’s breakthrough  How to deliver the right message for your business  Why Costco was a cheat code for Hexclad  How to make a compelling value proposition The steps to develop a unique product  How he got Gordon Ramsay as a partner  Advice on monetized relationships with celebrities   And much more DTC business advice…   Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode.  Stay in touch with us, follow foundr on your favorite platform:  Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Om Podcasten

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.  About the show:  For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.  Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.  About the host:  Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.  Need help with your business?  Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.