CEO Scott Stouffer: Can FP&A Get your Go-to-Market strategy to work better?

“I would like to see FP&A drive the planning process for go- to-market just because I think they will have a better natural understanding of what it means to actually build a plan.” Scott Stouffer, a former engineer, is a serial entrepreneur and founder. Currently he is CEO and Founder at scaleMatters, the world’s first Go-to-Market Optimization Platform. Previously, he executed the sale of Salsa Labs, a non profit CRM to PE firm Accel-KKR at a period of $12MM annual revenue and 70 employees. In this wide-ranging interview he reveals the real impact he believes CEOs, such as himself, are looking for in choosing CFOs and building a finance team. He also argues for  a bigger role for FP&A – including leadership of a company’s go-to-market strategy incorporating how an organization can engage with customers to convince them to buy their product or service.  This interview covers Scott’s roadmap for growth leading fast-scaling companies Why many CFOs are “glorified controllers” (and why that is a problem) How FP&A can prevent sales and marketing teams “from winging it” by bringing the “analytical brain power” to the  The power of a good plan in a fast-scaling business Should Rev Ops and Data be owned by the CFO How FP&A should be the first port of call in building a companies Go-to-Market strategy  How finance teams can work better with sales teams and better modeling sales capacity Why in 60% of cases companies have too many sales people by failing to do proper modeling Why you need to hone self-confidence as a skillset Read the full transcript and blog Follow Scott Stouffer on LinkedIn Follow Paul Barnhurst on LinkedIn Follow Datarails on LinkedIn FP&A Today is brought to you by Datarails. Datarails is the financial planning and analysis platform that automates data consolidation, reporting and planning, while enabling finance teams to continue using their own Excel spreadsheets and financial models. Get in touch at www.datarails.com For AFP FP&A Continuing Education credit please complete the course via the Earmark Ap, must pass the quiz with 80% accuracy and send the completed certificate to [email protected] for issuance of 1 hour of credit toward your AFP FP&A Certification.