S6 E13: Transforming the Tanning Industry, with Lauren Rampello Becotte of Pure Glow

Have you been curious about what it takes to spin your side hustle into your own full-time business? If so, make sure to tune in for this episode! Join The Wolf this week as he sits down with Lauren Rampello Becotte, the founder of Pure Glow Tanning, to discuss her journey from side hustle to opening her first Pure Glow location. Discover the benefits of airbrush tanning and just why it has taken so long for innovation in this cosmetic space to happen. Lauren shares her passion for providing a safe and organic alternative to traditional tanning methods, and explains the importance of using high-quality ingredients in the process. Learn about the customization and expertise that goes into each airbrush tan and why it provides longer-lasting and more natural-looking results. From navigating the challenges of finding the perfect location in Boston to self-teaching branding and marketing, join us as Lauren shares her entrepreneurial journey and the lessons she's learned along the way. 00:00 - Intro 02:19 - The Start of the Journey  05:01 - Beauty and Wellness Trends in Southern California  10:08 - Lessons Learned 12:31 - Bootstrapping Success 16:21 - Pure Glow's Client-Centric Approach  18:15 - When to Hire Your First Employee  18:57 - Alternative Tanning Demand 25:15 - The Science Behind Orange Spray Tans  26:49 - Get a Safe and Organic Airbrush Tan  29:30 - Benefits of Airbrush Tanning  32:13 - The Slow Innovation in Cosmetics Follow Lauren on LinkedIn: https://www/linkedin.com/in/laurenrampello Follow The Wolf on Twitter: @thewolfoffranchises Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! Buzz Franchise Brands is a multi-brand franchising company currently operating four service brands: Pool Scouts pool cleaning franchise, Home Clean Heroes residential cleaning franchise, British Swim School swim instruction franchise, and Grand Illuminations outdoor lighting franchise.  Our mission is to enable people to realize their dreams; we encourage you to learn more about us and our brands at BuzzFranchiseBrands.com.