S7 E11: The Portfolio Franchise Company Dominating the Home Services Industry & Building a Home Services Empire

Meet Zach Beutler, the mastermind behind Horsepower Brands, a dynamo company dominating the home services franchise industry. With a portfolio of eight successful franchises, Zach shares his personal journey as a third-generation entrepreneur and the many valuable lessons he's learned along the way. How does Horsepower Brands combine incubation and acquisition strategies to transform underperforming concepts into thriving businesses? Zach reveals how Horsepower courts potential brands and sets them apart from the competition through the unique shared services model they offer, including call centers, marketing agencies, accounting firms, and data analytics. Zach also discusses the importance of finding great people and shares how Horsepower invested in its own recruiting company to ensure the success of its franchisees.  And stay tuned as later, he and the Wolf commiserate over the first-year lifecycle of a franchisee, with Zach breaking down exactly how effective business management can lead to long-term success.   00:00:00 - Entrepreneur Shares Story of Franchise Success 00:01:19 - From Livestock Auction to Beefy Commerce: The Horsepower Story 00:04:40 - From Bankruptcy to Franchise Success 00:09:09 - Avoid Costly Mistakes When Signing Leases 00:12:52 - Horsepower Acquires Successful Home Services Franchise 00:16:56 - The Benefits of Horsepower's Shared Services Model 00:23:20 - Identifying Industries for Incubation and Acquisition 00:29:03 - Building Wealth Through Strategic Acquisitions 00:30:50 - Setting Expectations for Franchisees Success 00:33:58 - Navigating the First Year as a Franchisee 00:36:09 - Achieving Business Goals with EOS 00:39:00 - Discover the Buzz Franchise Brands Learn More About Horsepower Brands:  Website: https://horsepowerbrands.com/#Sponsors   Follow Zach:  LinkedIn: https://www.linkedin.com/in/zachery-beutler/   Follow The Wolf:  Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, or even thousands more locations. Hosted by The Wolf, you’ll hear exactly how to turn your ambition into tangible actions and take your first steps up the franchise ladder. We’ll break down the steps you need to take open your first franchise, your second location and beyond, along with the many pitfalls to avoid. Wolf answers all your questions about owning and running your franchise, and interviews guests with first hand experience like Greg Flynn, the multi-billion dollar restaurant franchisee, Jamie Weeks, the largest OrangeTheory franchisee in the world who’s launching his own fitness franchise SweatHouz, and Jason McGowan, Co-founder and CEO of Crumbl cookies. Want to get started on your franchise owning journey? Tune in every Tuesday for a new episode. Make sure to subscribe wherever you get your podcasts. Interested in participating as a guest at Franchise Empires? Submit your request here!