6 Ways to Simplify Your Business This Year (+ My Biz Goals for 2022)

This is episode 34 of the Free and Fearless podcast and today’s topic will be simplifying your business. That doesn’t mean earning less or not scaling, just the opposite. There are limitless opportunities and you can grow beyond your wildest dreams by December this year, but I want to help you choose the path of least resistance.  Dive into the episode below to hear me share a few simple yet powerful ways to welcome expansion while doing less, as well as what I’ve planned for my business this year. Show Notes: * [02:01] When to stop creating new products and what to do instead * [03:15] What new programs I’ll be releasing this year * [05:20] Why launch less often * [06:09] What I learned from many recent launches * [06:49] How the promotion of my next program will be different * [08:52] An easy way to simplify your email marketing strategy * [11:15] Examples of people pleasing in business Mentioned: * The Blog Sponsorship Boss * The Master Blogger Bundle * Bold Business School * BBS Waitlist Transcript What if growing your business didn’t mean more hours, offers or launches, but doing less? We tend to overcomplicate things. Especially now that it’s January, I see most people setting big new goals that will require more hours, effort and sacrifices from them in 2022, but won’t necessarily help them grow. Or if they do, it won’t be in the right direction. As I create my business vision for 2022, I’m asking myself: ‘How can I make things simpler and easier?’  Here are the answers I came up with, the decisions I made for my business going forward, and my best tips for you on how to welcome more flow, simplicity and growth at the same time as a business owner:   1. No new programs, or fewer.  You don’t need to create any new programs, but can focus on nurturing your existing students/clients, or growing your audience, or selling your offers better.  There’s always a lot to do, especially if you’re a one-man show. But there’s a point where creating new courses or any offers becomes our comfort zone. It’s similar to creating a lot of free content and not having enough time to grow our audience or actually promote that content so it can reach the right people. If you have the products you wanted to create, then it’s time to move away from the creation process and start selling actively, whether that’s testing different launch processes, marketing techniques, paid advertising, or focus on growing your reach or improving your conversion rates. I can finally say my product suite is almost completed.