A Last-Minute Black Friday Marketing Plan for Bloggers

Looking for Black Friday marketing ideas for your blogging business this year? You’re in the right place. To begin with, check out this article I wrote a year ago with some practical Black Friday tips and ways to make your Black Friday sale a success. Below, you’ll see the steps to do it last minute and still see some results. It’s already the 11th of November, and I only outlined my Black Friday offer yesterday. I decided what product to have it for, who it will be for, what the price will be, the promo period for the deal, when to send emails and how many, and even wrote the first email because I felt inspired. Now, I know many of you can’t find the discipline or motivation to get to it, and are more likely to give up on having any sale this year. But you can still do something about it, and it can still go well. Here’s how: Your Black Friday Marketing Plan Step #1: The What The very first step of your Back Friday marketing plan is to decide what you’ll promote.  Digital Products If you already have a paid product or service, then that’s what you’ll work with. If you have a few, pick the one that makes the most sense, or bundle two or more of them to create a unique offer at a reduced price. This is a once in a lifetime or once in a year opportunity for people from your audience to get access to that exact bundle. If you don’t have a product yet, these are 2 paths you can take. First, you can create a digital product or start offering a service right now. That’s right! It doesn’t need to take months and you don’t even need to create the content yet. You can presell your course, for example. That’s called a beta launch and it can be your motivation to actually produce great content and release a new module or a few lessons every week or at whatever pace you decide and promise people.  If some people join, then consider your idea validated. People have paid for something that doesn’t exist yet. You now get to create it and get their feedback in the process. If you want to learn all about creating, launching and preselling a course or another digital product, I teach that in detail in my program Bold Business School. Affiliate Marketing Now, if you don’t want to deal with all this, as it can be stressful last minute or you might simply not be ready for it, especially if you just started blogging, then you can rely on affiliate marketing. Other companies have amazing Black Friday deals, so as long as you’re an affiliate and believe in the product or service, you can promote it to your audience. It’s still a win-win because your people hear about great offers and can grab one of them and save a lot. Or even get a lifetime deal that can’t be found any other time of the year.  You earn a commission, and the company you promote gains a new customer. That’s what I’m doing with tools I use for my business such as the stock photo and templates membership I’m part of, Styled Stock Society. Years ago, during Black Friday, I grabbed their lifetime access and it was a great decision. They have this deal every year.