Define Your Ideal Course Student [High-Value Offers Audiobook, Part 5]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this and the next parts, we’ll explore the second stage of the Dream Offer Method – Desire. You’ll learn how to create and increase desire and the role it plays in sales and marketing. You want to create something people truly want and for that, you first need to identify who they are and what their desires and challenges are. So lean back and hear my 5-step process for defining your ideal course student so you can create the best course for them and turn it into an offer that will show them why it’s perfect for them. Tune into the episode below: Show Notes: * How I narrowed down my ideal course student * Why define who your course is not for * How to turn that into a powerful section on your sales page * An example of addressing customers’ pain points in your copy * How to get into the head of your ideal student * The consequences for your ideal student of not solving their problem now * How to make that part of your marketing * How I challenge people’s current beliefs about what’s possible in 1 of my offers * How to create a before and after picture Who your course is for Here’s what I wrote when planning the offer for Bold Business School: ‘If you’re a burned out blogger/freelancer/service provider struggling to make real money in your business, then Bold Business School teaches you how to master email marketing, create, launch and keep selling your signature offer, and have an automated sales funnel so you can earn passive income, run your dream business and have all the freedom you crave. If you’re an aspiring business owner struggling to create your first digital product and not knowing how to sell it and build systems that work for you, then Bold Business School teaches you how to do exactly that so you can create your signature offer and sell it with confidence, and build a sustainable business that allows you to have all the freedom you crave.’ Now these two are similar and yet different because they speak to two different groups of potential students. The first paragraph is for those who are already blogging, freelancing, coaching or else, but who want more freedom and the ability to scale and who don’t necessarily know what the right business model for that is. So to them, I get to talk about the course creation business, the benefits of having a program, how anyone can package their knowledge into a course and how easy and profitable everything gets to be as a course creator if you follow the right strategy and have the right mindset and energy. The second paragraph is for the people in business who have shown interest in online courses and know they want to create a program and sell it, but need help with all the steps, tools and strategies.