Get Your Paid Offer Out There ASAP. Here’s Why
Free and Fearless - En podcast af Lidiya Kesarovska

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If there’s one action to take that can change everything in your business right now, it’s to release a paid offer ASAP. And today I wanna talk about why that is. Tune into the episode below: Show Notes: * The 2 types of business owners you can see in December * How to not get stuck in the ‘always preparing to launch’ phase * Why a $0 launch can be a good thing * How to shift your energy when selling your offers * Why releasing an offer is not as scary as you think Transcript It’s almost mid December and there are usually 2 types of people in business. Those who take time off or are about to leave all business activities behind for a bit and focus on family, the winter holidays, and just relax. And the rest of us – like me – who are more pumped than ever, invest in new business trainings, change a lot about their current strategy, are in the middle of a launch, and plan out their whole 2023 with a fresh perspective. I believe momentum like that must be used well. After a period of a lot of creative energy, motivation and desire to learn and grow, comes the opposite. So then I can switch off and do something else instead until the excitement is back again. I’ve learned to honor my energy cycles and structure things around them. I’m curious how that’s going for you, so don’t hesitate to reach out and let me know. This is part of the reason why I’m covering this exact topic in an episode today. I’m here to encourage you to release a paid offer right now. Like, today or this week. Some think that’s crazy to even think about in December because people already did most of their shopping for Black Friday, aren’t behind the screen that much and are still buying gifts for family, and it might not feel right to sell. But also because a new offer takes ages to plan, the launch is exhausting, and so on. Well, I’m here to prove all that wrong. Sure, you can believe all those things. And yet there are examples of business owners who have their biggest month in business at this time of the year, who feel like releasing a new program and do it right away, who pre-launch it and can even create the content for it in a month but get paid now, and so on. If they can do it, so can we. So, journal on why you might be avoiding selling anything in December, and you might just find out the limiting beliefs that stop you from making sales any other month of the year too. Think about those, find the underlying cause, and do something about it. If there’s one action to take that can change everything in your business right now, it’s to release a paid offer ASAP. And today I wanna talk about why that is. Let’s dive in. 1. You don’t need to create any content yet. You can monetize almost anything before you make it. In the case of digital products, open the doors for early birds at a reduced price or have a beta launch. Let people know when to expect the content. Use that as an incentive to actually get it done in that time frame and serve them in the best way you can. 2. To make sales, you need to have an offer.