How to Achieve Radical Authenticity in Your Business

Let’s talk about authenticity in business and building a trustworthy brand. The fact that you wanna be authentic already puts on the right path. Tune into the episode below: Show Notes: * [1:17] What is authenticity* [2:54] Examples of what it isn’t* [5:49] The first step to being more authentic * [7:08] What’s a framework and why you need your own* [8:37] One of my key rules in business* [9:56] How to give back to people and overdeliver How to Be Authentic in Business Before we get into the action steps I wanna share with you, let’s just quickly define what authenticity really means here. In its simplest form, it’s about being real, being your true self. Not copying others even though you should be learning from entrepreneurs and successful people all the time and apply that knowledge to your life. But let’s be honest, we know when we’re genuinely taking some principles or following someone’s advice the right way. And when we don’t add anything original or just create a business model or content creation strategy based on what others told us or are doing, but which simply doesn’t feel right for us. You don’t feel satisfied, you wonder why things aren’t working out for you and everyone else seems to be seeing progress. You become negative, you start hating the journey and not trusting the process. This just shows you’re out of alignment so let’s be happy these signs are so obvious. Then we can just question our beliefs, our actions, the way we do business, and look at it from a different perspective. Being authentic usually works best when you stay true to yourself no matter where you are, who you’re with, and what you’re doing. Even when you’re alone with your thoughts, you should be living the way you want, practicing what you preach, and really trusting yourself.  Living an authentic life has its challenges of course, especially in the beginning when you’re transitioning to it and no one else around understands why you’re doing things differently now. But the end result is something so beautiful, so natural and which can help you thrive in life and business.  What authenticity is not I’m sure you see it everywhere, and most importantly, you can feel it because it’s fake. Some might cover it really, but when you look below the surface, you see it’s just not who you wanna surround yourself with. After being active on Instagram for a few months now, I noticed a few things. First, many people were surprised how I do things. They asked me why I share so much free content, they expected me to be a coach and sell stuff all the time just because that’s trendy now. They didn’t understand my approach and didn’t get the idea of providing value without asking for money in return.  That showed me that not everyone is doing it. I’ve been approached by too many people who just slided into my DMs, didn’t care about me and didn’t even take the time to check out my website, but tried to sell me stuff and to even convince me I need them t...

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Welcome to The Free and Fearless Podcast where we talk about having more freedom and income than you know what to do with, creating digital products that people love, and making offers that sell themselves, all while serving your purpose and living your best life. I’m your host, Lidiya, a business mentor and founder of LetsReachSuccess.com, and I’m here to help you build your dream business and be bold and unapologetic.