How to Create Bonuses for Your Online Course + Course Bonus Ideas [High-Value Offers Audiobook, Part 4]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we’ll talk about enhancing the value of your offer as much as possible with bonuses. You’ll learn what the best course bonuses have in common, what the different types of bonus material are, how to create your bonus stack and add monetary value to it. Together with that, you’ll hear a list of course bonus ideas you can use for your program right away. Tune into the episode below: Show Notes: * Why every course needs a bonus package * What the best bonuses have in common * The benefits of high-value bonus material * Why creating a bonus doesn’t need to be complex or time-consuming * Internal vs external objections * Examples of core bonuses * How do time-sensitive bonuses work * Handling sales objections by using bonus material * Course bonus ideas * Using coaching, support and communities to enhance your course offer * A bonus idea with a perceived value of 5 figures * The type of bonus that has served me best as a student * Why price your bonuses + examples * Tips on deciding their monetary value Questions answered in the episode: * At what point should I present my bonuses during the launch? * Should you offer bonuses for your pre-launch? * What are the different types of bonuses? * How I decide what bonuses to include in a program? * How many bonuses to have? * How many types of bonuses to include in my bonus stack? * What’s the difference between templates and swipe files? * How to implement physical products and live events in my bonus package? * How to position your bonuses on your sales page? In this episode, we’ll talk about enhancing the value of your offer as much as possible with bonuses. Here’s the thing. Your messaging will be ambitious but only because the content inside the program will blow people’s minds and change their lives. However, not everyone will be sure about that and will know this is what’s waiting for them inside. How can you help them understand? How can you make the offer so good they can’t say no? One way is by having the most amazing bonuses. Bonus material so good that it might be the sole reason why some people invest. Bonus material so amazing that that itself is worth more than the program and makes the offer a no-brainer. One of the main ingredients of a high-value offer is the bonuses you’ll add to your course. There are so many ways to go about it and they can be combined in a way that creates excitement, urgency and scarci...