The Most Powerful Proof [High-Value Offers Audiobook, Part 7]
Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Your ideal student needs proof that all this works before they invest in a program. They also need proof that you have what it takes to teach them. Both of these objections can be handled by sharing your story and making it part of your marketing, sales page and launch in a way that applies to the problem you’re solving and to the program. In this part, you’ll help you write your story in a way that resonates with your offer and add it to your sales page. You’ll also see examples from my courses. Tune into the episode below: Why share your story It’s time for the final part of the Desire Stage. Your offer is coming together nicely and we have just a few more elements to work on. Now we will add a bit more You to the whole thing. Let me show you how. One great proof is the success of your students, but if this is your first course, you don’t have that yet. You can also show proof by sharing other people’s stories, adding stats and facts, but this just isn’t strong enough. When you share your own story, though, and add emotion to it, people can resonate and decide to work with you. Whatever business model I teach, I always recommend infusing your story into it. As a blogger or even if you just own a website, your About page must be in the menu and you can make it as long and detailed as you feel like. People want to see who’s behind a website and a business, they want to know there’s a real person who once had the same struggles but overcame them and now lives a better life. You are their motivation, you are their guide and that’s why they consume your content and want to get access to your paid programs. From then on, your story must be shared everywhere, in different ways, and repeated often so new people from your audience can get to know you and so the rest can connect with you on a deeper level. If you have a podcast, the first episode can be about your journey so far and in many next ones, where it makes sense, you can mention different parts of your story. This is helpful, encouraging and often the sole reason why you form real relationships with people. Then you gotta share it on socials and with your email list. Whenever you get the chance to speak on someone else’s podcast, get interviewed on another platform or just appear on someone’s social channel, make sure you start with your story. Your story as part of your sales page I also believe that a good sales page has this as one of its main components. It also becomes part of the marketing material for your launch. It’s the most natural way to promote your program and to show why you know your stuff and can’t wait to teach others what you know. One part of your sales page, towards the end, can have an image of you and a short bio section where you get to mention who you are and what you do. This is easy to write and it’s usually just a few paragraphs.