What Your Failed Launch Really Means

Today I want to talk about all the unpleasant emotions that hit before, during and after launching your course or any other product. These can be the reason you never try again, give up too early, decide this business model is not for you, and so on. But none of that is true unless you give it that exact meaning. Tune in below: Show Notes: * The worst thing you can do after a failed launch * Why you actually did a great job * What to do immediately after closing the doors to your program * Ways to simplify your launch process * Keep this in mind if you made zero sales in your last launch * What lies ahead of you Mentioned: * Bold Business School WAITLIST Transcript If you’ve never launched a product before or aren’t even willing to create a course only because you think you won’t sell anything, this episode is for you. Getting over the fear of making $0 during your promo period can be one of your most profound accomplishments in business, and it’s mostly a mindset game. That means you get over the beliefs that are currently stopping you from planning and executing your first or next launch, you show up for your audience and sell actively, and you know that there is nothing to lose. Now, the worst you can do is make your failed launch mean something about you and what you’re capable of as a course creator and business owner. One promo campaign doesn’t define you. All the successful people out there had many launches with zero sales because they had no idea what they were doing in the beginning. Some created a product no one actually needed, others didn’t know what to write on their sales page. Some didn’t have hot leads on their email list, or didn’t sell enough during the launch. Or didn’t describe well what the course can do for the right people so of course no one would buy if they can’t see how it will make their life better in some way. These are just a few of the many, many reasons why your launch didn’t go as planned. So many elements go into this and that’s why there’s a lot more to learn about running a digital product business other than just getting a product out there and selling it. In fact, I suggest you first change your beliefs around money, sales, business and self-worth even. Then create a strong foundation for your business, have a content strategy and a trust funnel thanks to email marketing designed to bring the right people to your online world. That’s when you can come up with your course idea, name and framework and add all the elements that go into an actual paid offer, such as pricing, guarantee, sales page, objections, urgency, and so much more.