Why Your Offer Isn’t Selling & What to Do About It

Welcome back to the show, this is episode 43 and today’s topic is quite a requested one. We’re in business to make sales, whether that’s selling  your course, services, ad space on your platform, yourself as a brand, or anything else. And usually, the reasons why your offer, whatever that is, isn’t getting traction are the same. In this episode, I’ll try to cover as many of them as possible and hopefully at least one of them will stand out for you and you’ll be motivated to go and take action on it. Often one little tweak is all we need to start making sales. Tune into the episode below: Show Notes: * How to make sure everyone knows about your offer * What happens when your messaging is off * Product vs offer * Targeting a bigger vs a smaller audience * Why and how to sell MORE * How adding urgency to your offer helps your buyers * When your pricing doesn’t make sense * What is offer alignment * Why having a pre-launch period matters * What a good launch plan involves * How to add exclusivity to your offer * One thing to focus on when selling instead of the actual numbers * Ideas on how to make extra sales during the launch Mentioned: * Bold Business School Waitlist Transcript 1. Your people don’t know about your offer. The first reason is that your people don’t even know about your offer, or at least most of them. Maybe you just have it somewhere on your website. Maybe it was shared a few times on socials or in emails but it wasn’t that visible, it wasn’t repeated many times. People forgot, they didn’t read your post or email that far. Or they assumed that you’ll promote it all the time on every platform so they don’t need to look for it. Or maybe they weren’t online during the days when you were actively selling. Selling is simply informing but you gotta do that a lot. Let your offer and its sales page, the links, the details be found easily and from all your platforms. If people are listening to a podcast episode of yours, have it in the show notes. If they follow you on IG, have it in your bio link, inside posts, on Stories and in a Highlight. If it’s in emails, add it in the beginning, or at the bottom of every next email as a reminder. Whatever it is, make sure everyone in your audience knows what you offer and has enough information to decide if it’s for them or not. 2. Your messaging is off. Messaging is how you communicate with your people, how you describe your offer, the words you use and the emotions you evoke in your followers. That’s a form of art and it takes time to get there. But usually, other than good marketing skills and the right sales mindset, it also takes authenticity. Being real in your business, being yourself, truly meaning what you say, serving people in the best way you can,