Episode 629: JONAH SACHS (2012)-Winning the STORY WARS-Key to persuasion & motivation - and as timely as ever

In todays fractionalized & polarized world, facts and reality are too often less important than which narrative you embrace or which stories you believe. Here’s my 2012 conversation with JONAH SACHS, Co-Founder of Free Range Studios - the folks behindthe classic Story of Stuff - and author of WINNING THE STORY WARS. Learn how and why narrative works so well and how to use it to your advantage.

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Features conversations with people who offer pieces of the puzzle of “a world that just might work” -- provocative approaches to business, environment, health, science, politics, media and culture. Guests have included Michael Lewis, Ken Burns, Arianna Huffington, Paul Krugman, Temple Grandin, Bill Maher, Cornel West, Doris Kearns Goodwin, and Norman Lear. [http://terrencemcnally.net]