Episode 640: What would nature do? JANINE BENYUS, BIOMIMICRY: Innovation Inspired by Nature
Earth Day 2024 is April 22nd. Here’s my 2011 conversation with JANINE BENYUS, who coined a term and invented a field called Biomimicry. After 3.8 billion years of R&D on this planet, failures are fossils. What surrounds us in the natural world has succeeded and survived. So why not learn as much as we can from what works? Nature has already solved many of the problems we grapple with. Animals, plants, and microbes are the consummate engineers. They have found what works, what is appropriate, and most important, what lasts here on Earth.