We The Birds Founders Sarah and Natalie Knowlton: Fail or Fly

Sarah and Natalie Knowlton were born in Louisiana but spent their childhood living all over the world — Singapore, Australia, France — thanks to their father’s oil and gas gig. After completing college, they both eventually settled in Dallas and founded We The Birds as a side hustle to fulfill their creative spirits. Today the company is a growing lifestyle brand and full time job for the sisters that spans for content creation for social media and websites to a specialty macaron bakery. From the early side hustle days to current struggles and successes, we sit down with the Knowltons to learn all about their inspiring small business journey.