058: Starting a Luxury Brand from Scratch with April Scott of The Villa

6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr Start and Scale course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business.    Listen to Mollie and April discuss:  How her day job in mining helped build her business How she used Fiverr to find a graphic designer  Tips for organizing a successful product photoshoot  The importance of building relationships with models  How 85% of The Villa's referrals come from Instagram Being in the top 5% of Shopify stores in her launch week How to use trending music to help boost TikTok videos And much more luxury good ecommerce advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine