39. Scaling a High Ticket Course in a Down Market with Leah Getts
Today, we have a very special guest with us, Leah Getts, who is a leading expert in scaling high-ticket courses online and selling them profitably. Leah has helped countless business owners break through revenue plateaus to build profitable, sustainable businesses. We have a whole host of exciting topics to cover today: We'll start by talking about Leah's initial journey, as we both come from a nursing background. We're excited to explore the transition and what sparked the change. Leah mentions in her copywriting about building a "Frankenstein business" initially. We'll unpack what that means and discuss how important it is to have a cohesive business model from the start. Leah will walk us through the process of building an offer from scratch and what key components are crucial for generating 50k+ per month in revenue. Content is king, but what type of content is currently ruling the market? Leah will share her insights. Low ticket vs high ticket? Leah will weigh in on what’s working right now and what kind of offers are having the most success. We'll also discuss the three main ways to generate free traffic to your high-ticket courses and how you can implement these strategies right away. Finally, we'll wrap things up by talking about the different types of offers that scale well and those that are harder to scale. So, stay tuned for a value-packed episode! To connect with Leah Getts, you can find her on Facebook!