GE dials up volume on media ventures
FT News in Focus - En podcast af Financial Times
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From General Electric Theater to Bill Nye-hosted Vine clips, the industrial conglomerate has created science-inspired content as an advertising vehicle over the decades. Media and marketing correspondent Shannon Bond explores the company's varied media ventures, including its newest partnership with podcast network Panoply.Music: "Backed Vibes" by Kevin MacLeod. Other clips courtesy of General Electric. Hosted on Acast. See acast.com/privacy for more information.