Sky wins battle for Premier League rights
FT News in Focus - En podcast af Financial Times
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In a fraught, high-stakes auction, Sky and British Telecom agreed yesterday to pay £5.1bn over three years to air Premier League games. Henry Mance and Dan Thomas discuss the stunning figures and the impact on future pricing strategies for Sky, which will pay for the majority of the rights. Hosted on Acast. See acast.com/privacy for more information.