Episode 115: How to create a cross functional content creation machine that generates revenue and leverages SMEs with Stapho Thienpont

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.​You'll learn:- How to get sales buy-in and involve them in demand gen- How to simply content creation involving SMEs- How to systemize content creation and content publishing processes instead of sporadic publicationsRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/