Episode 149: ABM expansion with Andrei & Vladimir

In the new episode of Fullfunnel Live we'll talk about ABM expansion. Join us to learn and discuss:  -How to structure an expansion ABM program - the key steps - Expansion playbook example - How to align expansion with other ABM and demand gen programsRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/