Episode 46. Leveraging Facebook ads in B2B marketing and ABM campaigns with Dennis Yu

Never miss a new episode: https://sendfox.com/lp/mnyll3Today we are going to chat about leveraging Facebook ads in B2B marketing and account-based marketing campaigns with Dennis Yu, CEO at Blitzmetrics.By default, Facebook is considered as a great channel for B2C advertisement or low-ticket B2B products. I want to dive deeply here and discover how can B2B marketers that work for companies with long and complex sales cycles leverage Facebook ads.We're discussing:- How to use FB ads for B2B brands with complex sales cycles?- How to run awareness ads, how to mix them with BOFU content- How to use FB ads as warm-up activity for ABM campaignsRESOURCES AND LINKSLive workshop on YouTube:Join 4000 B2B marketers getting weekly, fluff-free B2B marketing insights: https://fullfunnel.io/marketing-newsletter/If you an iOS user, please, gives us 5-stars on iTunes: https://podcasts.apple.com/pl/podcast/full-funnel-b2b-marketing-show/id1414178538Dennis Yu on LinkedIn: https://www.linkedin.com/in/dennisyu/Blitzmetrics: https://www.blitzmetrics.com/