FoA 406: Health Trends Are Agricultural Opportunities...The Story of WonderCow

Variable Rate done RIGHT with SWAT MAPS: https://swatmaps.com/WonderCow: https://wondercow.com/The Business of Food Newsletter: https://jenniferbarney.substack.com/I believe that there are a lot of opportunities for those of us in agriculture in paying attention to food and health trends. I don’t personally love the term “food is medicine”, but obviously poor diet is a major cause of health problems, and we would all be better off to spend more of our time and probably our dollars prioritizing health and nutrition in our food choices. And that includes food supplements. But even I, who loves thinking about cutting edge things in food and ag, was pretty shocked to hear last year of the trend of people including colostrum from cows in their diet. Colostrum being the milk produced by the mother at the time of giving birth. As you’ll hear today, there is a growing number of health-conscious consumers that are looking to the unique nutritive bioactive properties of colostrum and this powder is selling for big bucks. Where there is a health trend - there is an agricultural opportunity. And that’s what we’re going to explore with guest host Jennifer Barney and dairy farmers Rob and Erica Diepersloot who are founders of WonderCow - powdered bovine colostrum for human consumption.