Getting to know Asia’s future consumers

Asia is the world’s consumption growth engine – miss Asia, and you’ll miss a $10 trillion opportunity over the next decade. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns. In this episode, we discuss the consumer trends and segments driving Asia’s growth over the next decade, and how companies and businesses can capture these new segments of Asian consumers. Join the conversation with McKinsey leaders - Wonsik Choi, Senior Partner, Korea; Naomi Yamakawa, Partner, Tokyo; and Tiago Devesa, Consultant, Sydney.

Om Podcasten

Asia's standing in the world has changed and it is clear that where the focus was once on how quickly the region would rise, the reality is now all about how Asia will lead. In the Future of Asia Podcast, we invite leaders from across the region to discuss the power, agility and ambition of Asia and to shed light on what kind of leader Asia will be, and what this means for governments and businesses everywhere.